It is easy to see how Oreo succeeded in this area by watching the Super Bowl attentively, but other events can be just as useful. Anything from local concerts to award shows will create chatter online. Being able to take advantage of this chatter, though, is how organizations succeed in real-time marketing.
Ensure Some Relation to Company
It is not difficult to jump on a Twitter trend with a random advertising and marketing message, but this message must be relatable to what is going on. What did Oreo and the Super Bowl have in common? Outwardly nothing, but they were still able to link both in a creative way. Shoot for this.
Schedule Time Aside for large Events
While it would be great for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just isn’t feasible. After all, we have to exist in the offline world from time to time. There are specific events, though, that businesses should pay attention to since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying up to the mark can pay off as well. Whether it is the Academy awards or a huge local concert, people will be talking online. Coming up with cunning ways to capitalize on this chatter is the mark of an effective real-time marketing professional.
Observe Industry Leaders
The best way to effectively engage in real-time marketing is to stay abreast of what is happening. Following industry leaders is an amazing way to do this. When preparing for large events like the Academy awards, though, it is essential to follow people associated with the event. For example presenters, hosts and even entertainment news sources.
While more time should be spent on other marketing methods, preparing for and investing hours into real-time marketing can pay big dividends. Organizations aren’t guaranteed to knock one out of the park each and every time, but even one achievement can garner massive attention.