Inject a sense of humor if a blog or article will prove beneficial to consumers, many will overlook its boring nature. This does not mean all of them will, though. Because of this, content creators should interject humor whenever they get the chance. While it may seem unprofessional, marketers need to weigh the pros and cons. Sure it may not sound like industry speak, but do most people want to read that anyway?
Compose Local Content
While it might seem ideal to create content that people across the country will enjoy, this is simply not exactly necessary for most local businesses. When considering this, take time to create content that targets events, people or anything else going on in the local community.
Consider individuals who never ever watch the evening news. If they suddenly know that they or a friend will be on that night, there is little doubt that they will be watching. It’s the same with content marketing. Even in an unexciting industry, people are usually interested if content somehow relates to where they call home.
Separate the Content
Even if you focus on writing locally and let your sense of humor show, some industries are just so technical that content must remain specific. If this is the case, take measures to separate out the content on a page. Utilize bullet points, headers, small paragraphs and images. Each of these elements makes content more digestible, and consumers will be less inclined to feel confused or bored.
Whether you are in shipping and delivery, development or any other industry that might come off as monotonous, there is no need to create boring content. By following these guidelines and striving to create useful content, consumers will still find reasons to visit your site.