If you think advertising is always about making the right move, you are wrong. It’s essential to also avoid the wrong moves. There are plenty of mistakes outside of the aforementioned, but by avoiding just these, you might outpace many of your local competitors.
Never Making Marketing a Priority
Many firms, especially local businesses, feel that they have bigger things to worry about than marketing. Sure, they might put a short while into it, but they often view marketing as a part-time job. This is especially the case when it comes to social media and video marketing. In 2017, you must be aware that this thought is folly. If you are not going all in on your marketing practices, you are only hurting yourself.
Thinking Social Media Is Free
Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay a dime. organizations can do this as well, but they likely will end up thinking social media is a pointless marketing tool.
Thanks to chaotic feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up speed. Regrettably, this doesn’t always happen. With everyone receiving information overload, it will sometimes be necessary to spend a few dollars to extend your reach. Since you can target specific audiences, though, it isn’t really a bad idea.
Sacrificing Customers Over Prospects
You have likely had a cable provider offer a good deal, but when you called in, they said you were not eligible. Why? Because you already are a customer. It does not hurt to focus on bringing in new prospects, but this should not be at the cost of upsetting current clients. Offer promotions to garner potential customers, but make sure you look closely at your loyal followers as well.
Advertising is not always about doing what is right. It is also vital to avoid doing something wrong. The previous list is far from all-inclusive, but if you can avoid these mistakes, you will be a step ahead of many of your rivals in 2017.