Any small business that is doing social media marketing right has posts throughout the entirety of the day. This leads to the belief that you have to set aside time throughout the day to make these posts. Fortunately, there are tools, such as Hootsuite, that allow for the booking of a number of posts in advance across multiple channels. Even as you are working on something else, your original posts will be going up on their own.
Social Media Marketing Reveals Too Much
Some marketer’s fear that implementing a great social media strategy will mean their competitors will learn company secrets. While it is true that other programs can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leader rather than a follower. And while you are at it, you might as well use tools like BuzzSumo to check your competition.
You Must Be Online All Day
Any helpful social media strategy will have posts going up throughout the day. Unfortunately, this leads many newbie entrepreneurs to believe they have to take time, several times a day, to hop online and post information. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be dealing with business elsewhere even as posts go up.
Belief That Everyone Is On Facebook
If everybody was on Facebook, it would seem only logical that one could avoid bothering with other social media platforms. Sadly, this belief is erroneous. There are those out there who detest the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have various social media accounts, they usually interact more often on particular sites. Cover all of the bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do terrific things for your company. Whatever you do, though, do not fall victim to unsupported claims. These myths can ruin a perfectly good marketing strategy.