Attempting the Hard Sell
Making Videos Too Lengthy
This guideline does not apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not quickly engage them. Adding extended periods to this only increases the chances they will look away.
Concentrating Too Much on the Purchase
The absolute goal of video marketing is to bring in new clients, but it is extremely important to not make this so obvious. People are not going to be interested in videos that equate to nothing more than several minutes of an advertisement. They want valuable content.
Instead of making a long ad, find ways to insert the product into useful content. Explain an amazing recipe while showcasing the use of branded pottery. Take a lesson from Google Earth, who made an ad which simply showed how their product brought a family back together. In essence, find a way to advertise without directly advertising.
Upload Across Platforms
While YouTube might be the industry icon for online videos, it doesn’t hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to multiple platforms increases backlinks to the main site and raises the likelihood a video will get seen. And ultimately, this is the precise goal, right?
Online video is certainly one of the most valuable content marketing tools out there. This only remains true, though, if you are using the tool appropriately. Thank goodness, half of this battle is just staying away from mistakes like the aforementioned.