3 Tricks for Local Businesses on Building a Press Release

3 Tricks for Local Businesses on Building a Press Release

imgres-1One Page is Plenty

Focus on Seo

Having a superb headline and injecting quotes can make a press release terrific, but this will be for naught if you do not include SEO techniques. After all, over 50 % of Americans search on the internet as their main news source. This means your press release should integrate ideal keywords without seeming forced. Not only will this help people find your press release easier, it will build upon your site’s search engine results.

Promptly Get Down to Brass Tacks

When you’re writing an essay or term paper in school, it is okay to have a attractive lead in and build up to your point. This is not necessarily the case in press releases. You will want to immediately get to the point. Reporters are busy people, and you want to immediately get their attention. If you fail in this endeavor, your press release may just end up published as-is and have no media follow-up whatsoever.

Keep it to a Page

Again, reporters are fast paced people. This means they aren’t likely to sit down and read an excessively long press release. Always keep your press releases inside a page when possible. This will improve the likelihood of reporters paying attention and also force you to pay attention to only the main points of your announcement. This doesn’t mean, though, that you can’t include links and information on where to learn more.

Press releases may seem like relics of a time long gone, but they have not become irrelevant. The obvious way to utilize them has simply evolved. You should use every advertising device at your disposal, and press releases are a tried and true method. Learn more here.