Pick up Followers through Other Platforms
implement Other Platforms to Bring On Followers
Most people tend not to seek out small businesses when playing on Snapchat. Sure they might search for enterprises like Nike or IBM, but a local business likely will not cross their mind. That is why the first step to effective Snapchat marketing is an onslaught of announcements on other social media. From Twitter to Facebook and everywhere in between, post quite a few announcements letting followers know you are on Snapchat.
Give Live Access to Celebrations
Whether you are holding a contest at a local event tent or having a product launch, you can use Snapchat to open the party to followers who can’t be present. You can also film unique events like a “100th customer” celebration. Since the site gets 4 billion video views per day, you can be confident many of your customers can see these videos on the platform.
Run Prize draws on the Platform
Just like any other social media platform, you are able to run contests on Snapchat. Tell followers they are entered when sending out a video of themselves making use of your product. A number of brands add a really fun aspect by creating “Snapchat scavenger hunts.” These hunts often just have followers performing speedy tasks and posting them. Be creative, and your followers will get involved.
Snapchat marketing is a newer endeavor for most organizations, but it is about time to jump on the bandwagon. You do not want your competition perfecting a new social media strategy while you are lagging behind.