There are businesses that break the bank on guerrilla marketing. Just think about, for instance, how much the Red Bull space jump cost. These marketing techniques, though, don’t need to be costly. Anything from sidewalk chalk art to progressive window displays can cost an agency next to nothing and still garner awareness.
Creates Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply filmed themselves eradicating certain items, such as cell phones and markers, in a blender. Years later, they have over 890,000 subscribers. Not every guerrilla marketing method will pay off huge, but if one does, the results could be life-changing.
Guerrilla Marketing Attracts Millennials
In 2015, it was predicted that there would be 75.3 million Millennials in America. This simply means they overtook Baby Boomers and became the biggest living generation in the country. It is statistics like this that make it clear how necessary it is to market to Millennials.
Fortunately for businesses aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they prefer giving business to brands they engage in face-to-face interactions with. Since this is exactly what guerrilla marketing is aimed at, business owners have a new tool to bring in this exploding demographic.
Guerrilla Marketing Conserves Money
Some companies go all out when it comes to guerrilla marketing. The Red Bull jump from space, for instance, undoubtedly costed lots of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a number of guerrilla tactics can cost little to nothing.
Guerrilla marketing is not going anywhere and for local business owners on a budget, it presents one of the greatest opportunities of getting widespread attention. Once a company owner understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing practices. For further information please contact us.